Store signs can also be called facade signs, advertising signs. Their names are similar, the definition of nature is not the same, but their role and design principles are common, are used to refer to the name and logo of the store, It is also an effective form of advertising, mainly used to guide customers, reflect business characteristics and services, and is a highly generalized and attractive door painting. To design and produce good advertising signs, you must first have a good understanding of the concept of sign design.
Size of store signs
The measurement and calculation of the various angles of the signboard should stand in the position of the consumer and simulate the actual path of each walking, cycling or driving. It is better to calculate the design in the speed of driving. This will make it easier for consumers to see the signs. Therefore, it is best to design the front side of the signboard. These signs of different angles are usually convenient for pedestrians or vehicles to watch.
It is recommended that the size of the signature font should be 40 kilometers per hour and 60 to 90 meters from the signboard. Drivers often only spend 3 to 5 seconds to distract themselves to see the logo, so it is better to choose the higher recognition level for the signature font.
In the downtown area or in the block, you can simulate the speed of walking per person to evaluate. However, some street plans have certain plans for the door signs, so it will be OK according to the urban management plan.
Type of store signs
Horizontal store sign: A signboard placed at the main entrance of the store. Generally speaking, this is the main signboard of the store and one of the most common signs.
Vertical store sign: A signboard placed on the sidewalk at the entrance of the store to enhance the attraction of the store to pedestrians.
The curtain store sign: the text and pattern are applied to the awning of the store, making it a signboard for the store. This signboard is generally used in leisure places such as cafes, dessert shops, and tea shops.
Advertising towers: Generally, billboards are set at the top of the store to promote their own stores and attract consumers.
Out-of-the-box store sign: The exterior pick-up sign has a certain distance from the surface of the restaurant building, which is striking and easy to identify. For example, various three-dimensional shape signs, awnings, light boxes, flags, and the like.
Characters, animal styling signs: This sign has a lot of fun, making restaurants more lively and human. The shape of the characters and animals should clearly reflect the restaurant’s business style, and it must be lively and interesting, with affinity.
Neon lights, light box signs: At night, neon lights and light box signs can make restaurants brighter and more eye-catching, creating a lively and cheerful atmosphere. Neon lights and light boxes are designed to be unique and unique in a variety of shapes and colors.
Store sign content requirements
For many small and medium-sized stores, the design of the signboard can directly reflect the business content of the store. Producing an image or graphic that is consistent with the business content enhances the direct appeal of the signboard. For example, the maternal and child goods store uses a cartoon baby graphic display. The signboard represents the entire image of the store, so the name of the store should be easy to understand and read.
The writing of the text can be adapted according to the type of goods sold in the store. For example, it is a medicine type. Generally, it is necessary to write a square letter. For a barber shop or a clothing store, you can write vivid and lively points. Do not use hard-to-read books or cursive books. In order to be vivid, you can use multi-color fonts on the signboard, or put a product advertisement on the signboard to increase the appeal.
Signature color contrast and style
Consumers often recognize the color of the signboard and then identify the store. Color is very attractive to consumers. According to the different business scope of the store, you can choose different colors of the signboard. For example, women’s clothing stores can choose colors that are eye-catching, design and fashion sense; men’s clothing style should be solemn, because men’s clothing is mostly based on suits, more formal; while children’s clothing stores are lively, interesting, and can attract children.
In short, the design of the signboard should adapt to the style and positioning of the store product itself. Also pay attention to the use of color shade, you can also use the color difference color to increase the recognition. Of course, if the product has a specific brand or standard VI color, it should be based on a specific color.
Signature content requirements
For many small and medium-sized stores, the design of the signboard can directly reflect the business content of the store. Producing an image or graphic that is consistent with the business content enhances the direct appeal of the signboard. For example, the maternal and child goods store uses a cartoon baby graphic display. The signboard represents the entire image of the store, so the name of the store should be easy to understand and read.
The writing of the text can be adapted according to the type of goods sold in the store. For example, it is a medicine type. Generally, it is necessary to write a square letter. For a barber shop or a clothing store, you can write vivid and lively points. Do not use hard-to-read books or cursive books. In order to be vivid, you can use multi-color fonts on the signboard, or put a product advertisement on the signboard to increase the appeal.
Signature color contrast and style
Consumers often recognize the color of the signboard and then identify the store. Color is very attractive to consumers. According to the different business scope of the store, you can choose different colors of the signboard. For example, women’s clothing stores can choose colors that are eye-catching, design and fashion sense; men’s clothing style should be solemn, because men’s clothing is mostly based on suits, more formal; while children’s clothing stores are lively, interesting, and can attract children.
In short, the design of the signboard should adapt to the style and positioning of the store product itself. Also pay attention to the use of color shade, you can also use the color difference color to increase the recognition. Of course, if the product has a specific brand or standard VI color, it should be based on a specific color.
Advertising signboard overall details requirements
The details of the signboard determine the overall effect of the signboard. If it is a flat signboard to check whether there are bubbles, whether the surface is wrinkled, whether the ground is flat, etc., the three-dimensional sign should pay attention to whether the components are installed flat, whether it is horizontal, whether the light source is connected, whether the power supply is safe, and so on.
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